Last Updated: April 26, 2026
School Path is a service operated by PriceSenz LLC ("PriceSenz," "School Path," "we," "us," or "our"). We provide a platform to help families discover, compare, and connect with schools, educational providers, and related resources.
This Privacy Policy explains how we collect, use, share, and protect information when you use our website, platform, tools, and related services (the "Service").
By using the Service, you acknowledge that we may collect and use information as described in this Privacy Policy.
We collect information you provide directly to us, information generated through your use of the Service, and limited information from third-party tools or service providers.
We may collect:
• Contact information, such as name, email address, and phone number if provided
• Account information, such as login credentials and account preferences
• Parent or guardian information
• Child-related information provided by a parent or guardian, such as grade level, school preferences, interests, learning needs, IEP / 504-related preferences, disability-related preferences, therapy needs, or support needs
• Household or eligibility-related information, such as household size, income range, ZIP code, school district, or other information used for TEFA / ESA-related informational tools
• School search preferences, such as location, distance, learning model, priorities, transportation needs, religious preference, special learning needs, and other school fit criteria
• Saved schools, shortlisted schools, profile views, inquiries, tour requests, consultation requests, or provider connection requests
• Notes, messages, questions, or other information you choose to submit
• Documents you choose to upload, if document upload features are made available
• Communication preferences, including whether you opt into email reminders
When you use the Service, we may automatically collect:
• Device and browser information
• IP address or approximate location
• Pages visited
• Referring pages or campaign source
• Search activity and interactions with school profiles
• Clicks, form submissions, navigation paths, and other usage activity
• Cookies, analytics identifiers, and similar tracking data
If you access School Path through a community partner, referral link, event, co-branded page, consultation flow, or campaign, we may collect referral and attribution information, such as source, campaign, partner, event, or UTM parameters.
This helps us understand which outreach channels are working and, where applicable, coordinate with community partners.
We use information to provide, operate, improve, and support the Service.
This may include using information to:
• Create and manage user accounts
• Help families discover, compare, and evaluate schools and providers
• Provide preference-based school matching and recommendations
• Provide informational TEFA / ESA-related tools, resources, or preliminary eligibility guidance
• Help families understand school choice options, application windows, visit opportunities, and related resources
• Respond to inquiries, consultation requests, school connection requests, or tour-related requests
• Route parent-initiated requests to schools, providers, consultants, or community partners
• Send service-related communications
• Send email reminders, updates, or school search resources if you opt in
• Improve school profiles, matching logic, search functionality, and user experience
• Analyze platform usage and GTM performance
• Maintain security, prevent fraud, and troubleshoot technical issues
• Comply with legal obligations or enforce our Terms of Service
School Path does not make official TEFA / ESA eligibility, funding, admission, or enrollment decisions. Any TEFA / ESA-related information provided through the Service is informational only.
Some information you provide may be sensitive, including information about children, learning needs, disability-related preferences, IEP / 504-related information, therapy needs, household income range, or other support needs.
We use this information to provide and improve the Service, support school discovery and matching, respond to your requests, and help families evaluate educational options.
We do not sell this information.
We will not share parent contact information or child-specific sensitive preferences with a school, provider, consultant, or community partner unless you request follow-up, submit an inquiry, schedule a tour, ask to connect, request a consultation, or otherwise direct us to share that information.
We do not sell, rent, or trade personal information.
We may share information in the following circumstances:
We may share information when you ask us to do so, such as when you request information from a school, schedule a tour, request a consultation, submit a provider inquiry, or choose to connect with a school, provider, consultant, or community partner.
In those cases, we may share contact information and relevant school preference information needed to respond to your request.
We may share parent contact information and selected child or school preference information with a school, provider, consultant, or community partner only when you request follow-up, submit an inquiry, schedule a tour, ask to connect, request a consultation, or otherwise direct us to share that information.
We may share information with vendors and service providers who help us operate the Service, such as hosting providers, analytics tools, email tools, CRM systems, customer support tools, security tools, and other technology providers.
These providers are authorized to use information only as needed to provide services to us.
We may share information when necessary to:
• Comply with legal obligations
• Respond to lawful requests
• Protect the rights, property, or safety of School Path, users, schools, providers, partners, or others
• Detect, prevent, or address fraud, abuse, security issues, or technical problems
• Enforce our Terms of Service
We may use and share aggregated or de-identified data that is not intended to identify individual families or children.
For example, we may share marketplace insights with schools, providers, or partners, such as:
• Search volume
• School profile views
• General parent preference trends
• Broad demand signals
• Geographic or grade-level trends, when presented in a non-identifying way
We do not share personally identifying parent or child information with schools or providers unless the parent chooses to connect with that school or provider.
We use cookies and similar technologies to operate the Service, maintain sessions, remember preferences, understand usage, improve functionality, troubleshoot issues, and measure outreach effectiveness.
We use analytics tools, including Google Analytics and PostHog, to understand how visitors and users interact with School Path, improve the user experience, identify product issues, and measure the effectiveness of campaigns and outreach.
These tools may collect information such as:
• Pages visited
• Device and browser information
• Approximate location
• Referring pages or campaign source
• Clicks, form interactions, navigation paths, and other usage activity
• Search activity and interactions with school profiles
• Session-level behavior, such as where users encounter friction or abandon a flow
We do not intentionally send names, email addresses, phone numbers, child names, uploaded documents, passwords, or sensitive learning needs information to Google Analytics or PostHog.
Where possible, we configure analytics tools to limit the collection of directly identifying information and to avoid capturing sensitive form inputs.
You can control cookies through your browser settings. Some features of the Service may not work properly if cookies are disabled.
We may send service-related communications as part of operating the Service, such as account messages, inquiry confirmations, requested follow-ups, important updates, or security notices.
If you opt into email reminders, we may send helpful school visit reminders, application deadline reminders, enrollment reminders, and related school search resources.
You may unsubscribe from marketing or reminder emails at any time.
Text / SMS reminders, if offered, require separate consent.
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.
These safeguards may include encryption where appropriate, access controls, authentication, secure password storage, and other security measures.
However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.
We retain personal information for as long as reasonably necessary to provide the Service, support user accounts, comply with legal obligations, resolve disputes, enforce agreements, improve the Service, and maintain business records.
We may retain aggregated or de-identified information for analytics, reporting, and platform improvement.
You may request to:
• Access your personal information
• Correct inaccurate information
• Delete your personal information
• Opt out of marketing communications
• Update your communication preferences
• Request a portable copy of certain information
Parents and guardians may also contact us regarding child-related information they provided through the Service.
We may need to verify your identity before fulfilling certain requests.
To exercise these rights, contact us at: privacy@schoolpath.co
School Path is intended for parents, guardians, and adult users.
Children should not create accounts or submit personal information through the Service.
We do not knowingly collect personal information directly from children under 13. Parents or guardians may provide child-related information to use the Service.
If you believe a child has provided personal information directly to us without appropriate authorization, please contact us at privacy@schoolpath.co, and we will take appropriate steps to review and address the issue.
The Service may link to schools, providers, consultants, community partners, TEFA / ESA resources, government websites, or other third-party websites and services.
We are not responsible for the privacy practices, content, security, or services of third parties.
Your interactions with third-party websites, schools, providers, or services are governed by their own policies and terms.
We may update this Privacy Policy from time to time.
If we make material changes, we may notify you by email, through the Service, or by posting a prominent notice.
Where required by law, we will seek additional consent before using personal information for materially different purposes.
Your continued use of the Service after changes are posted means you acknowledge the updated Privacy Policy.
If you have questions about this Privacy Policy or our privacy practices, contact us at:
PriceSenz LLC
Attn: School Path Privacy
Email: privacy@schoolpath.co